Kathy Kraysler
Scaling B2B Pipeline Through Data-Driven Demand Generation
I build demand gen engines from the ground up and turn marketing into a predictable source of pipeline. I bring a hands-on, full-funnel approach to growth—from strategy and acquisition through conversion, nurture, and revenue attribution.
No vanity metrics. Just pipeline, velocity, and revenue outcomes
$1.1 M
inbound Pipeline Built from zero at netcapital
$400K
first U.S. pipeline built at appvia
$8M
pipeline supported at Newstore
Let’s Scale Your Pipeline
I’m open to conversations with leadership teams looking to build a stronger, more predictable demand engine—and turn marketing investment into measurable pipeline and revenue.
If you’re looking for a hands-on marketing leader who can bring strategy, execution, and accountability together, book some time with me.
No demand engine
I build the foundation for predictable inbound and outbound pipeline
You don't need more marketing. You need a marketing engine.
Your product is ready. Your sales team is ready. But demand generation is still being built while you're trying to grow.
Leads are inconsistent. HubSpot isn't doing what it should. Campaigns happen in bursts. Content doesn't connect to pipeline. And nobody has the time—or the expertise—to build it all from scratch.
That's where I come in. I build solutions to your problems.
No marketing infrastructure
I turn HubSpot, automation, data and workflows into an operating system for growth.
No time to execute
I don't hand you a strategy deck. I build the engine.
What I Build
Demand Strategy
Positioning, ICP, messaging, channel strategy and the roadmap from marketing activity to pipeline.
Outbound & ABM
Account targeting, campaigns, personalization, automation and programs that put your company in front of the right buyers.
Marketing Ops
HubSpot setup and optimization, lead management, automation, workflows, reporting and attribution.
High-Impact Campaigns
Paid media, webinars, events, content campaigns, executive programs and integrated demand campaigns.
Inbound Demand
Content, SEO/AEO, landing pages, lead capture, nurture and campaigns designed to generate qualified demand.
Accelerate Pipeline
Find the leaks. Fix the handoffs. Improve conversion. Turn marketing activity into measurable pipeline.
Kathy is one of the hardest working, most authentic people I have ever worked with. She is a master of marketing operations. In fact, when she decides to master something, you will never see someone dive so deeply into a topic. She goes into the details about the details, raising the standards for everyone's personal engagement in their own jobs. Her positivity changes the mood of everyone around her. She will be the secret weapon in anyone's marketing team.
Philh Granof, CMO, NewStore
Kathy is a machine at driving demand generation campaigns. She launched new campaigns every 3-4 weeks and drove Sales-accepted leads instantly to our sales team. She and her contractors would turn around final campaign content within 1-2 days and in several instances we are able to create and execute a completely new campaign within 1-2 business days. She exemplifies cooperation and team player.
Ed O'Connell, former Product Marketing Director, Altitude Networks
I was looking for someone to help me scale marketing operations at NewStore and was fascinated by Kathy’s analytical past from her PayPal days. Kathy’s impact was immediate, allowing us to quickly gain data-driven insights from our demand generation campaigns. She was also responsible for putting in place a tech stack and algorithm that allowed NewStore to track engagement throughout an account from both a sales and marketing perspective. A huge project that allowed us to quickly identify gaps in our outreach. Always eager to learn new tools, Kathy was a huge asset to my team and genuinely loved by the whole team.
Mike Waldron, former VP Marketing, NewStore
Endorsements
What Leaders Say